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Join the mission — register free No commitment. We’ll send you the details + member perks. Register Free →
500 Grand Live logo 500 GRAND LIVE

Private Membership Association Club

The Ashé Umbrella Project Want to relax lakeside, all day?

Umbrella
Project

Reserve a lakeside umbrella, cabana, or blanket at Lake Merritt — set up before you arrive. Order from the Ashé Café, delivered to your spot.

Reserve Your Umbrella →
Inside the Market Want to sell & grow your business?

The
Market

Bring your business to One Love Market on Saturday or Ashé Market on Sunday. Book your booth.

Book a Booth →
OR
What is this?↓
500 Grand Live Social Club

Your market. Your lake day.

Explore the lot, book a market booth, or plan a lakeside outing with local food and extras. Membership and final prices are confirmed during checkout.

Weekends at Lake Merritt

A weekend social club
on the lake.

500 Grand Live turns Lake Merritt into an all-day destination. Shop One Love Market on Saturday or Ashé Market on Sunday, then cross the street to the grass for a lakeside picnic under a reserved umbrella. Add a blanket, chairs, drinks, and a meal from a market menu to make a full day of it.

One Love Market · Saturdays Ashé Market · Sundays 500 Grand Ave, Oakland
One Love Saturday · Ashé Sunday

Find your block on the market lot.

Explore the 500 Grand lot, choose your market date and select a booth. Planning a picnic instead? Use the lakeside map in the Social Club options above.

Find Your Block →

Part of the Ashé Umbrella Project — every reservation helps fund the mission. Why we're doing this →

Lakeside Lounge · Lake Merritt

The Ashé
Umbrella Project

Show up empty-handed and stay all day. We set up a lakeside umbrella, cabana, or blanket for you — shade, seating, and comfort, ready the moment you arrive. Scan, book, relax.

  • Pro UPF 50+ umbrellas & cabanas, set up and taken down for you
  • Pick your exact spot on an interactive map of the lake
  • Ashé Café — order from DoorDash & Uber Eats, delivered to your umbrella
  • Part of every booking funds the Ashé Sanctuary & Empowerment Foundation
Reserve Your Umbrella →
↻ drag to look around

Cabana Experience — Empowerment Park, Lake Merritt

Real 360° view — same immersive tour as the lake map. More setups (sectional lounge, savannah) coming soon.

Book a Cabana →
Private Membership Association · 500 Grand Live Social Club

Your key to Lake Merritt.

Start free: register and we’ll send you more information — no commitment. When you’re ready, activate with a day pass (price confirmed at checkout) or go annual ($59.99/yr) and unlock the whole club — umbrellas, the market, the Ashé Café, and everything on the green.

Connect·Belong·Collaborate
Free

All-day umbrella rental

Your first umbrella rental is on us — a $75 value, free when you join.

CODE: ONELOVE
$100 off

A cabana rental

Upgrade to a shaded lakeside cabana and take $100 off with your membership.

MEMBERS ONLY

Registering is free and doesn’t commit you to anything — we’ll just send you more information. Booking runs on membership (activate anytime: day pass (price confirmed at checkout) or $59.99/yr) — see what membership is good for. Private Membership Association · cancel anytime.

Make it a whole vibe One Love Saturday · Ashé Sunday

Make market day a picnic.

The markets are across the street from the grass. Reserve your umbrella or picnic spot, then choose available comfort items and food or drink options in the booking flow.

⛱️

Umbrella & Shade

Reserve a shaded lakeside spot before you arrive

🧺

Picnic Setup

Blankets and extra seating for your group

🧊

Cooler & Ice

Keep your picnic refreshments cool

🥤

Drinks & Snacks

Choose from available refreshments

🍽️

Market Menus

Browse participating food vendors and menu items

⛺

Cabana Upgrade

More shade and room to settle in

Options depend on the selected date and participating vendors. Reserve a spot and see what’s available for your market day.

Plan Your Market-Day Picnic → See Umbrella Rentals →
🛍️ One Love Sat · Ashé Sun
The Market — built for every maker

Support local. Build community.

The market is a stage for the people who make Oakland special. We bring together small businesses, micro-businesses, and entrepreneurs of every background to sell, connect, and grow — together.

Woman-Owned Black-Owned People of Color Micro-Businesses First-Time Vendors All Businesses Welcome
Book a Booth →
Market lot overview
500 Grand Ave · Lake Merritt, Oakland

Every weekend, the lot comes alive.

One Love Market on Saturday. Ashé Market on Sunday. Explore the lot and choose your booth. Recorded market preview.

Music, games and good people
This is the vibe

Music, games & good people.

Weekends at the lake with the 500 Grand Live Social Club — dancing, lounging, and building community. Become a member below.

Members only · Private Membership Association

The 500 Grand Live Social Club.

Everyone at the lake is a member. The 500 Grand Live Social Club is a Private Membership Association — book an umbrella, vend, or order from the Ashé Café as part of one community. Join for $59.99/year and your first umbrella rental is free — sign-up takes 30 seconds.

🎶

Live Music & DJs

Sunset sets and lakeside vibes all weekend long.

🎲

Lawn Games

Cornhole, giant games, and family fun on the green.

🤝

Community

Neighbors, makers, and families building something together.

⭐

Members Club

Join the PMA for perks, priority booking & member-only events.

Launching next month

One wallet for the whole weekend.

Load up your 500 Grand Wallet to message vendors, reserve your spot, and pay across the entire experience — lounge, market, food & add-ons — in one tap.

Top up once, spend everywhere on-site Message & tip your favorite vendors Member rewards & balance that carries over
Ready for the weekend?

Pick your vibe.

Reserve an umbrella — chill, relax, and support a good cause. Or book a booth — earn money, build your business, and put your brand on the lake. Entrepreneurial spirit starts with your first choice.

Reserve Your Umbrella → Book a Booth →
How it works

Book a booth in 60 seconds.

Watch the walkthrough, then grab your stall at the lake.

  1. Pick your stall — tap any green 10×10 booth on the lot map (see current market pricing).
  2. Choose your date — One Love Saturday, Ashé Sunday, or both (weather shown).
  3. Your info — name, business, category. Want to split? Add a co-vendor and split the cost.
  4. Review & pay — your stall's held for the time shown at checkout; send the payment link.
  5. You're in — see you at the lake.
Book a Booth →
Good to know

Questions, answered.

How do I reserve an umbrella or cabana?

Open the lake map, tap your spot, choose umbrella, cabana, or VIP, pick your time, and book. We set it up before you arrive — scan, book, relax.

How do I book a vendor booth?

Tap any green 10×10 stall on the lot map ($75), pick One Love Saturday and/or Ashé Sunday, add your business, and pay. You can split a booth with a co-vendor and split the cost.

What does it cost?

Umbrellas start at $10; cabanas and VIP setups are priced by time. Vendor booths are $75/day. Social Club membership is $59.99 for the whole summer — with a launch bonus covering the rest of the year.

Do I have to be a member?

Yes — 500 Grand Live is a Private Membership Association, so everyone joins the Social Club. It unlocks the lounge, games, weekly activities, discounts on every booking, and a local-business discount club.

Can I get food at my spot?

Yes — order from the Ashé Café on DoorDash or Uber Eats and we'll deliver it right to your umbrella.

When & where?

Every weekend this summer at Lake Merritt — One Love Market Saturdays, Ashé Market Sundays. 500 Grand Ave, Oakland.

Join the Club

$59.99 — the whole year.

Become a 500 Grand Live Social Club member for the whole year — and get a free all-day umbrella rental ($75 value) plus $100 off a cabana when you join. Pay over time with Affirm, Klarna, or Afterpay.

🏖️ Free $75 umbrella rental ⛱️ $100 off a cabana 🎮 Games + lounge area 📅 Weekly activities 🛍️ Weekend markets 🎉 Pop-ups + mixers 🏷️ Discounts on every booking 🤝 Local-business discount club

$59.99 covers the whole year. Pay with Affirm, Klarna, or Afterpay. Membership does not include parking — members park in the lot and walk over. Private Membership Association · cancel anytime.